WHAT IS CBOK?

CBOK is RNIA's (www.rnia,org) Common Body of Knowledge that specifies Relationship Capital ("RC"). CBOK establishes RC as a simple yet powerful measurement of interactions between entities, including people, business units, job positions, products and assets.

RC is structured like a game. It's really quite simple: Keep commitments and earn RC; get people's positive perceptions and earn RC; build up connections and financial position and get RC.

For example, take Joe:

• He keeps a commitment and earns RC. He breaks a commitment and loses RC.

• He gets a positive perception from someone he knows and earns RC.

• He’s connected to people with high RC, sells products with high RC and works for a company with high RC, and they are a reflection on him. Plus, he builds up his financial position, and that's a reflection on him also.

CBOK takes the same approach in interactions between business units, job positions, products and assets. Each of these entities gets RC the same way.

RNIA LEADS THE WAY

RNIA defines Relationship Capital as a set of scores applied to people and organizational entities based on the measurable quality of the interactions between them.

"RC HELPS SOLVE TOUGH BUSINESS PROBLEMS BY REWARDING THOSE WHO KEEP COMMITMENTS."

EFIRM ENDORSES RNIA

Efirm supports RNIA's objective to bring RC into widespread use. We are proud to participate in this exciting, game-changing initiative, and encourage every company to contribute to the work of RNIA.

Relationship Capital is on its way. To learn more about the move to RC, please contact us.